Overview.
Now in its tenth year, Flying Colours Music continues to lead the way in artist and label services.
Artists and bands can customize their services for each project, selecting from options such as project management, digital and retail marketing, sync licensing, creative consulting, and distribution. This integrated approach optimizes revenue, exposure, and growth opportunities.
Simply put —
The single-stamp approach to releasing music doesn’t work in today’s industry, Flying Colours delivers innovative, tailored strategies that prioritize creativity and adapt to each client’s unique needs.
“I was completely clueless about the music industry before working with Flying Colours. They helped me get organized and taught me a lot before finally helping me to release my first single, which ended up being chosen for the iheartRadio Future star program, thanks to Matt & his amazing team. The entire team is very hard working and extremely professional. I would recommend Flying Colours to anyone in a heartbeat—they yield great results!”
Project management.
Creative consulting.
Release strategy.
Digital marketing.
Retail marketing.
Distribution.
Synchronization.
Generating weekly sales and marketing reports to keep projects on track.
Flying Colours acts as your "label," managing every aspect of your release—from asset collection, critiquing content and single, EP, or album launches — we craft your marketing strategy, manage your budget, and ensure all elements align to amplify your music's reach.
Digital Distribution & Playlisting.
Flying Colours, in partnership with Believe Digital, offers a comprehensive global digital distribution package. This includes releasing music across all streaming platforms, connecting with key e-retailers, asset management, platform delivery, and playlist positioning. The team actively advocates for your music with digital service providers, pitching for placement on major platforms like Spotify, Apple Music, Amazon Music, and YouTube Music. We also provide tips to optimize and verify artist profiles, pre-save/add links, and access to valuable customer data.
Specialty Radio.
Specialty radio is an essential component of Flying Colours’ promotional strategy, providing invaluable exposure for artists. The goal is to position releases to capture the attention of radio station managers and genre-specific tastemaker radio shows. We service music to all !earshot and Canadian NACC reporting stations, as well as satellite (SiriusXM), public radio (CBC), and Stingray Digital. Our team creates an engaging pitch for each radio release and tracks feature spins, official “adds", charts positions, and works to extract quality feedback on the music. Ideally paired with tour dates; Flying Colours can coordinate interviews and in-studio performances.
Social media is essential for promoting an artist's music, providing direct access to fans and a global platform to reach new audiences. It enables instant sharing, personal connections, and brand storytelling through platforms like Instagram, TikTok, and Facebook. These channels foster engagement and loyalty through posts, videos, and live interactions. Additionally, social media offers insights into audience demographics, allowing artists to tailor their strategies. By leveraging viral content and collaborations, social media drives streams, ticket sales, and overall visibility in today’s digital music industry.
Marketing.
Flying Colours offers a comprehensive suite of services to optimize social platforms, including content creation strategies, deep platform expertise, effective release plans, and the design and execution of custom digital marketing campaigns to effectively grow your audience. Every project is approached individually, ensuring tailored solutions that align with the artist’s unique goals and needs.
Sync Licensing.
Flying Colours positions releases for placement in TV shows, films, and advertising campaigns. This includes preparing and pitching tracks to key industry professionals and ensuring they are optimized for potential placements. Connecting our artists' music with influential supervisors and crafting targeted pitches, we maximize exposure and create valuable licensing opportunities.
“Having no previous knowledge of the music industry before the release of my first album, climbing that impossibly steep learning curve would not have been possible without the Flying Colours team. Success is a relative thing, but I certainly would not have received the acclaim, play listing, specialty radio placement, and reach that I have had without the help of Matt and his crew at Flying Colours. I owe it all to them, and I’m very much looking forward to continuing our partnership through the release of my next (and future) albums. Thanks, guys!”
Bio.
MATT SMALLWOOD
Founder.
With a career spanning over 25 years Flying Colours’ President Matt Smallwood spent almost a decade leading the daily operations of MapleMusic Recordings and Fontana North Distribution as General Manager, one of Canada’s largest and most successful music companies.
Matt’s dynamic background in sales, marketing, promotion, publishing and licensing puts him at the forefront of the label services business.
Matt has been involved in the careers and overseen domestic releases of many significant artists such as Radiohead, Silversun Pickups, Alabama Shakes, Daniel Lanois, Death From Above 1979, and more.
Contact.
Matt Smallwood
matt@flyingcoloursmusic.com
@flyingcoloursmusic