Simply put —
The single-stamp approach to releasing music doesn’t work in today’s industry, and Flying Colours is committed to offering an innovative strategy that focuses on ingenuity and variety, tailored to each individual client’s needs.
Overview.
Since its inception, Flying Colours Music has been at the leading edge of artist & label services. Artists and bands are able to fully customize their team on a project-by-project basis—utilizing services that can include project management, digital marketing, retail marketing, sync licensing, creative consulting, distribution—offering a holistic approach to music management and distribution that capitalizes on all possible revenue streams, methods of exposure, and further growth opportunities and markets.
“I was completely clueless about the music industry before working with Flying Colours. They helped me get organized and taught me a lot before finally helping me to release my first single, which ended up being chosen for the iheartRadio Future star program, thanks to Matt & his amazing team. The entire team is very hard working and extremely professional. I would recommend Flying Colours to anyone in a heartbeat—they yield great results!”
Project management.
Creative consulting.
Release strategy.
Digital marketing.
Retail marketing.
Distribution.
Synchronization.
Generating weekly sales and marketing reports to keep projects on track.
On a project management level, Flying Colours is directly involved and invested in every stage from the creation of marketing materials, cover images, album packaging and promotional materials, and websites to the physical release and liaising with sales and distribution teams, as well as generating weekly sales and marketing reports to keep projects on track and achieving at their highest potential. Budget management, third party acquisition and monitoring, retail marketing, and social media management are also essential elements to any release and are closely administered by the Flying Colours team.
DSPs.
Flying Colours has partnered with believe to deliver a comprehensive worldwide digital distribution package that allows for the ability to not only release music on all digital streaming platforms, but also creates opportunities to connect with key e-retailers. The collection of release assets, delivery to digital platforms, playlisting and positioning, is all closely monitored by the team and reported on a weekly basis.
Specialty Radio.
Specialty radio has become an essential part of Flying Colours’ promotional plan, as the benefits provided through these services is invaluable to most artists. The goal is to position releases to get the attention of Sirius XM, CBC, as well as syndicated radio programs and alternative tastemaker stations.
Social media has become the central focus of almost all areas of music marketing and distribution. The variety and ease of access creates a fertile ground for marketing opportunities and distribution techniques. When combined with digital streaming platforms, social media also becomes the storefront, bulletin board, and catalogue of most bands and artists, integrating audio, video, and almost all other digital mediums.
Marketing.
Flying Colours has developed a comprehensive range of services to properly align social platforms–from managing Facebook and Twitter accounts to design and implementation of hand-tailored online marketing campaigns. No matter the need, Flying Colours is equipped to handle each project on a case-by-case basis.
Sync Licensing.
One of the more essential ways to get music heard and made viable in the current digital age is through specialty radio and sync licensing and placement. Flying Colours is dedicated to best position a release for tv, film, and commercial licensing through sync opportunities.
“Having no previous knowledge of the music industry before the release of my first album, climbing that impossibly steep learning curve would not have been possible without the Flying Colours team. Success is a relative thing, but I certainly would not have received the acclaim, play listing, specialty radio placement, and reach that I have had without the help of Matt and his crew at Flying Colours. I owe it all to them, and I’m very much looking forward to continuing our partnership through the release of my next (and future) albums. Thanks, guys!”
Bio.
MATT SMALLWOOD
Founder.
With a career spanning over 25 years Flying Colours’ President Matt Smallwood spent almost a decade leading the daily operations of MapleMusic Recordings and Fontana North Distribution as General Manager, one of Canada’s largest and most successful music companies.
Matt’s fiercely independent background in sales, marketing, promotion, publishing and licensing puts him at the forefront of the label services business.
Matt has been involved in the careers and overseen domestic releases of many significant artists such as Radiohead, Silversun Pickups, Alabama Shakes, Daniel Lanois, Death From Above 1979, and more.
Contact.
Matt Smallwood
matt@flyingcoloursmusic.com
@flyingcoloursmusic